Croatia is an excellent location for investors who want to expand their business in Central, Eastern and Southeast Europe. The Croatian market potential with a population of only 4.1 million is relatively small in global terms, but Croatian consumers and companies have already proven that they have the ability to absorb new technologies very rapidly. In this respect, Croatia can serve as an ideal test-market for the development and application of new technologies in the field of software development.
Apart from having the highest rate of productivity in the region which is also above the average rate of productivity of the EU (Eurostat), Croatia offers investors an innovative, creative, knowledgeable, flexible and highly motivated workforce.
Among the companies that have recognized the qualitative advantages of Croatia are Siemens, Ericsson, IBM, SAP, Microsoft, ENVOX.