| NACE Code |
62 - Computer programming, consultancy and related activities |
| Sector/Industry |
ICT & Software, Creative Industries (design, media, culture), Consulting & Professional Services, Other |
| Products/Services |
Software Solutions, Consulting & Advisory, Engineering & Design Services, Creative Services, Other |
| Core Products/Services |
SeekandHit operates as a hybrid consultancy that integrates three specific verticals: Marketing, Measurement, and Engineering. The company moves beyond standard agency services by developing custom solutions rather than just executing campaigns. Measurement & Analytics: A dedicated vertical focused on data validity and tracking implementation. Services include advanced tracking setups (e.g., server-side Google Tag Manager), data modeling, and transitioning clients to modern standards like GA4 and privacy-first measurement. Data Engineering & Warehousing: The engineering team builds custom data warehouses and infrastructure (e.g., on Google Cloud Platform) to consolidate client data from various sources into a single source of truth. This enables advanced reporting, predictive modeling, and data ownership for clients. Custom AdTech Development: Creation of proprietary software and automation tools to solve specific client challenges. Examples include Captn.ai, an AI-powered campaign optimization tool developed in-house, and custom automation for large-scale clients. Marketing OS (m~OS): An integrated system designed to provide data centralization, QA, and AI-powered analytics specifically for enterprise digital marketing. Data-Driven Advertising: Management of performance marketing campaigns across major platforms including Google, Meta, Bing, and TikTok. |
| Key Technologies |
SeekandHit utilizes a modern, software-development-grade technology stack rather than typical agency tools. Cloud Infrastructure: Heavy usage of Google Cloud Platform (GCP) and Amazon Web Services (AWS) for building scalable data pipelines and hosting custom solutions. Programming Languages: The engineering teams primarily use Python and JavaScript/Node.js for backend development, automation scripts, and data processing. TypeScript is used alongside Playwright for automated tracking validation frameworks. Data & Analytics: BigQuery serves as a core technology for data warehousing and SQL-based analysis. Looker Studio is the primary tool for data visualization and client reporting. Containerization: Docker is used for application deployment and consistency across environments. Web Technologies: React is utilized for building user interfaces and internal tools. |
| Main Machinery |
Not specified |
| Unique Capabilities |
SeekandHit differentiates itself through a "product-first" DNA and a structure that treats Engineering as a co-equal pillar to Marketing, rather than a support function. Integrated "Three Pillars" Model: The firm uniquely combines high-level consulting with deep technical execution. Teams consist of Software Engineers, Data Scientists, and Tracking Specialists working directly alongside Marketing Managers. This allows for the execution of complex technical tasks like custom attribution modeling and offline conversion tracking that traditional agencies often outsource. Proprietary Automation: The company has a history of commercializing internal R&D into standalone products (e.g., SocialBrando, acquired by Socialbakers). They build custom middleware to connect client databases directly to advertising platforms, enabling real-time campaign adjustments based on business inventory or profitability. Advanced QA & Measurement: A specialized focus on quality assurance for tracking data. They employ automated validation frameworks to test tracking implementations, ensuring that the data feeding marketing algorithms is accurate and reliable. Proven Market Leadership: Recognized as the most successful medium-sized company in its region and holds top-tier partner statuses, including Google Premier Partner and Meta Certified Partner. |
| Target Customers |
The company’s strategy explicitly targets midsize to enterprise clients with complex data needs, moving away from smaller businesses that require simple service execution. Retail & E-commerce: Large retailers requiring advanced data integration and feed management. Clients include major brands like Podravka and Momax. Travel & Tourism: A significant segment where the company applies dynamic pricing and inventory data to advertising. Key clients include Kiwi.com, Valamar, and My Luxoria. B2B SaaS & Tech: Technology companies needing sophisticated lead generation and tracking strategies. Clients include Infobip and Lemax. Enterprise Brands: Global companies requiring high-level strategic consulting and data privacy compliance, such as L'Oréal. Sports Organizations: Recently expanded into sports marketing with clients like one of the biggest football clubs (if not the biggest) in Croatia, HNK Hajduk, providing measurement and marketing services. |
| Export Experience |
Both EU & Global |
| Export Markets |
AT, BE, BA, BG, CA, HR, CZ, DK, EE, FI, FR, DE, GR, HU, IS, IE, IL, IT, LV, LI, LT, LU, MT, MC, ME, NL, NZ, MK, NO, PL, PT, RO, RS, SG, SK, SI, ES, SE, CH, UA, GB, US, XX |
| Export Percentage |
65% |
| Capacity Utilization |
75% |
| Additional Capacity |
Describe available capacity |
| Peak Months |
April, May, June, July, October, November, December |
| MOQ |
e.g., 100 units |
| Delivery Times |
Not specified |
| Regional Focus |
EU |
| Languages |
Croatian: Native, English: Advanced, German: Basic, Italian: Basic, French: Intermediate, Spanish: Advanced, Czech/Slovak |
