Contact Information

Contact Person: Josip Šelendić
Position: director
Email: josip@sela.hr
Phone: 098 418 518
Website: http://www.sela.hr/
LinkedIn: Not specified

Šela proizvodnja d.o.o.

Company Information

Company Type LLC
VAT Number HR02222560147
Region City of Zagreb
County City of Zagreb
Municipality/City Zagreb
Address Štefanovec 39
Registration Date 2 lipnja, 2009
Number of Employees 51-100

Business Profile

NACE Code 25.11 - Manufacture of metal structures and parts of structures
Sector/Industry Metal Processing & Machinery
Products/Services Finished Goods
Core Products/Services The company`s core activities include the manufacturing of metal structures and their components, as well as metal processing services. We provide cutting, welding, machining, assembly, and surface treatment in accordance with technical standards and client specifications. Our production is focused on quality, precision, and reliability for industrial and commercial applications.
Key Technologies The company utilizes modern metal processing technologies, including CNC machining, metal forming, and automated and manual welding (MIG/MAG, TIG). Production processes are supported by advanced 3D modeling and CAD/CAM software for design and technical preparation, ensuring high precision, optimized production workflows, and compliance with industry standards.
Main Machinery The company operates advanced CNC turning machines welding equipment (MIG/MAG, TIG), metal forming machines drilling and milling machines, and surface treatment equipment.
Unique Capabilities Manufacturing of metal structures and components, including CNC turning and milling, assembly, and metal processing services.
Target Customers Industrial companies, construction firms, and commercial enterprises requiring metal structures and components.
Export Experience EU exports
Export Markets AT, DE, CH
Export Percentage 70%
Capacity Utilization 70%
Additional Capacity 30
Peak Months February, March, April, May, June, September, October, November
MOQ 1
Delivery Times 2-4 weeks
Regional Focus EU
Languages Croatian: Native, English: Advanced, German: Advanced

Quality, Standards & Compliance

Quality Certificates ISO 9001 (Quality Management), ISO 14001 (Environmental Management)
Sustainability Practices Recycling & waste reduction, Sustainable packaging

Technology & Innovation

Key Technologies ERP System
R&D Activities R&D partnerships with other companies
R&D Investment >5% of revenue

Supply Chain & Operations

Supplier Locations EU-wide
Risk Management Multiple supplier strategy
Outsourcing Some non-core processes
Quality Control In-process quality control, Final product/service inspection, Customer feedback systems, Continuous improvement programs

References & Partnerships

Domestic Clients INETEC, KONČAR, DOK-ING
International Clients OPTIMA, PLANETROLL, BELIMED, MIROMATIC
Key Partnerships MDM, LASER INŽENJERING, ALCU
Client Testimonials Yes, upon request
Memberships Not specified
Awards Not specified
Partnership Openness Subcontracting (as subcontractor), R&D collaboration
Preferred Size Large corporations

Financial Profile

Turnover €2,500,000 – €5,000,000
Revenue Stability Stable year-round
Annual Growth Moderate growth (5–15%)
Payment Terms Flexible/negotiable
Credit Rating Excellent (AAA-AA)

Market Position & Growth

Market Position Mid-sized, well-established
Competitive Advantages Price competitiveness, High quality/premium products, Speed/quick delivery, Technical expertise, Customer service, Innovation/R&D, Long-term relationships
Expansion Markets EU, North America, Middle East, Asia-Pacific, Africa
Strategic Goals Export growth, Digitalization/automation, Market expansion, Capacity increase, Quality improvements, Cost reduction, Staff expansion, Acquisition opportunities
Investment Needs Equipment modernization, Technology upgrades, Staff training, Working capital

Communication & Marketing

Communication Channels Email, Phone calls, Video conferences, In-person meetings
Marketing Materials Company brochure, Sample products
Social Media Not specified

Extra Features

Company Brochure Not specified
Product Catalogue Not specified
Certifications Not specified
Product Images
Company Video Not specified
Technical Specifications Not specified
Additional Information Specialized in metal structures using CNC and 3D modeling, with capacity for new project.