Contact Information

Contact Person: Mladen Rupčić
Position: Purchasing manager
Email: mrupcic@reta.hr
Phone: +385916911115
Website: www.reta.hr
LinkedIn: Not specified

RETA d.o.o.

Company Information

Company Type LLC
VAT Number HR01201898816
Region Pannonian Croatia
County County of Karlovac
Municipality/City Karlovac
Address Zagrebačka 15k
Registration Date February 1, 1992
Number of Employees 51-100

Business Profile

NACE Code 25.93 - Manufacture of wire products, chain and springs
Sector/Industry Metal Processing & Machinery
Products/Services Raw Materials, Semi-finished Products, Finished Goods
Core Products/Services production of all type of nails, black annealed wire, bright drawn wire, door locks and hardware for window and doors
Key Technologies Not specified
Main Machinery Enkotec nail making machines Wafios nail making machines Mario Frigerio-wire drawing line Wafios Chain link fence machines
Unique Capabilities Epal nails producer black annealed wire producer
Target Customers DIY sector endusers grossellers pallete producers
Export Experience EU exports
Export Markets BA, BG, DE, HU, IT, XD, LV, ME, MK, RO, RS, SI
Export Percentage 40%
Capacity Utilization 70%
Additional Capacity 30 %
Peak Months March, April, May
MOQ full pallete
Delivery Times 2-4 weeks
Regional Focus EU
Languages Croatian: Native, English: Advanced, German: Advanced, French: None, Spanish: None

Quality, Standards & Compliance

Quality Certificates CE Marking (Product Compliance)
Sustainability Practices Renewable energy use, Recycling & waste reduction, Circular economy initiatives, Sustainable packaging

Technology & Innovation

Key Technologies Automated production lines, Robotics
R&D Activities Collaboration with universities/institutes
R&D Investment >5% of revenue

Supply Chain & Operations

Supplier Locations Regional (Balkans/Central Europe), EU-wide
Risk Management Multiple supplier strategy
Outsourcing Some non-core processes
Quality Control Incoming material inspection, In-process quality control, Final product/service inspection, Customer feedback systems, Continuous improvement programs

References & Partnerships

Domestic Clients Bauhaus, Pevex, Unija papir
International Clients Bauhaus, Merkur
Key Partnerships Not specified
Client Testimonials Yes, upon request
Memberships Not specified
Awards Not specified
Partnership Openness Subcontracting (as subcontractor), R&D collaboration, Private label manufacturing, White label services
Preferred Size Not specified

Financial Profile

Turnover > €10,000,000
Revenue Stability Stable year-round
Annual Growth Moderate growth (5–15%)
Payment Terms Net 60 days
Credit Rating Excellent (AAA-AA)

Market Position & Growth

Market Position Market leader in regional niche
Competitive Advantages Price competitiveness, High quality/premium products, Speed/quick delivery, Technical expertise, Customer service, Location advantages, Long-term relationships
Expansion Markets EU, North America, Middle East, Africa
Strategic Goals Export growth, Digitalization/automation, Sustainability improvements, Market expansion, Capacity increase, Quality improvements, Cost reduction, Staff expansion, Acquisition opportunities
Investment Needs Equipment modernization, Facility expansion, Technology upgrades, Staff training, Market development

Communication & Marketing

Communication Channels Email, Phone calls, WhatsApp/messaging apps
Marketing Materials Company brochure, Product/service catalogue, Technical specifications, Video presentations, Sample products, References list
Social Media Facebook, Instagram, TikTok

Extra Features

Company Brochure Not specified
Product Catalogue Not specified
Certifications Not specified
Product Images
Company Video Not specified
Technical Specifications Not specified
Additional Information Not specified