Contact Information

Contact Person: Zlatko Jelacic
Position: Managing Partner
Email: zlatko.jelacic@smart-av.hr
Phone: +385 98 477 451
Website: www.smart-av.hr
LinkedIn: https://www.linkedin.com/company/smart-audiovisual

Smart AudioVisual

Company Information

Company Type LLC
VAT Number HR27836144784
Region City of Zagreb
County City of Zagreb
Municipality/City Zagreb
Address Zagrebacka cesta 145A
Registration Date September 23, 2014
Number of Employees 6-10

Business Profile

NACE Code 71.12 - Engineering activities and related technical consultancy
Sector/Industry Construction & Real Estate, ICT & Software, Electronics & Electrical Equipment, Creative Industries (design, media, culture)
Products/Services Components, Finished Goods, Software Solutions, Consulting & Advisory, Engineering & Design Services, Creative Services, Other
Core Products/Services System integration of professional audio and video systems, providing services that cover the entire process from design to installation and maintenance of complex multimedia, broadcast, digital cinema systems and audiovisual concepts. Over 25 years of experience.
Key Technologies Professional A/V Systems: unified communications, video conferencing, network collaboration, digital media, intelligent buildings., distance learning technologies, advanced visualization systems, AR, VR, 360, control rooms Broadcast Systems: end-to-end solutions for media infrastructure, including playout applications, production systems, and Digital Signage for TV and radio industries. Digital Cinema: cinema equipment (laser/DLP projectors, servers, 3D/4D systems, content delivery), full cinema hall design, including installation and consulting services Audiovisual concepts: Full exhibition equipment
Main Machinery 1. Video & Visualization Systems Projectors: Professional laser and DLP projectors for cinemas, museums, and conference halls. Displays: Professional LCD/OLED monitors, interactive touchscreens, and large-scale LED Walls. Cameras: Studio-grade broadcast cameras and PTZ (Pan-Tilt-Zoom) cameras for video conferencing and remote production. Advanced Display Tech: Equipment for 3D/4D projections, VR/AR (Virtual/Augmented Reality) systems, and 360º spherical projection units. 2. Audio Solutions Sound Systems: Professional loudspeakers for fixed installations, cinemas, and live venues. Processing: Digital Signal Processors (DSPs), professional amplifiers, and digital mixing consoles. Microphones: Wireless microphone systems and advanced beamforming arrays for automated conference room audio. 3. Broadcast & Infrastructure Playout & Servers: "Channel-in-a-Box" solutions, video servers, and media automation software. Storage: High-speed SAN/NAS storage systems designed for heavy media workloads. Connectivity: AVB and IP-based networking equipment (switches, routers) for transmitting high-quality audio and video over standard networks. 4. Digital Cinema Technology Cinema Servers: Integrated Media Blocks (IMB) and servers for digital film playback. Automation: Theatre Management Systems (TMS) for centralizing the control of cinema halls and projection schedules. 5. Museum & Exhibition Equipment Interactive Kiosks & Touchpoints: Large-format interactive touchscreens and totems for visitor engagement. Immersive Projections: Short-throw and ultra-short-throw laser projectors for creating Video Mapping and immersive 270° or 360° environments. Audio Guides & Directional Sound: Portable visitor audio guides and directional (ultrasonic) speakers that focus sound only on a specific listener in front of an exhibit. Sensors & Triggering Systems: Motion sensors and RFID/NFC triggers that activate multimedia content when a visitor approaches an installation. Show Control Systems: Centralized hardware and software (like Medialon or Crestron) used to synchronize lighting, audio, and video across the entire exhibition. Transparent & Specialty Displays: Transparent OLED screens or "magic mirror" displays that overlay digital information onto physical artifacts. Holographic Displays: 3D holographic fans or boxes used to reconstruct historical items or present 3D visualizations without glasses
Unique Capabilities QSC, Q-SYS Barco Digital Cinema Panasonic, Professional Displays, Professional Projectors Christie Digital Cinemeccanica Laser Cinema Projectors Prysm ClearOne Visual Collaboration Biamp, TesiraForte EditShare Newtek Crestron AVID Audinate IPMA PSNI
Target Customers Public Institutions & Culture - Museums, galleries, and visitor centers (e.g., National Parks). - Theatres and concert halls requiring professional audio and stage lighting. Cinema Industry: - Commercial cinema chains and independent boutique cinemas. - Cultural centers with cinema projection needs. Education & Research: - Universities and colleges (smart lecture halls, distance learning systems). - Research institutes requiring advanced visualization (VR/AR). Corporate Sector: - Large companies requiring high-end boardrooms and conference halls. - Co-working spaces and office hubs looking for unified communication solutions. Media & Broadcast: - TV and radio stations (studio infrastructure and playout solutions). - Digital signage operators for public advertising. - Transmitters DVB/DAB/FM Government & Public Sector: - Government buildings and council chambers (voting systems, translation systems). - Emergency response centers requiring video wall monitoring.
Export Experience Both EU & Global
Export Markets AT, BA, BG, DK, FR, HU, IT, XD, ME, PL, RS, SI, ES, AE, GB
Export Percentage 25%
Capacity Utilization 75%
Additional Capacity 200%
Peak Months September, October, November, December
MOQ 1
Delivery Times Custom/project-dependent
Regional Focus Global
Languages Croatian: Native, English: Advanced, German: Basic, Italian: Basic, French: None, Spanish: None, Slovenian, Mazedonian

Quality, Standards & Compliance

Quality Certificates Other
Sustainability Practices Other

Technology & Innovation

Key Technologies Other
R&D Activities Regular in-house R&D
R&D Investment 3-5% of revenue

Supply Chain & Operations

Supplier Locations Global, Mixed
Risk Management Force majeure contingency plans
Outsourcing Some non-core processes
Quality Control Incoming material inspection, In-process quality control, Final product/service inspection, Customer feedback systems, Continuous improvement programs

References & Partnerships

Domestic Clients B2B, B2G
International Clients B2B
Key Partnerships Leading manufacturers (Crestron, Panasonic, QSC, Yamaha, Barco ...); Ars Electronica Solutions Linz (AT), Architecture Offices, Construction Designers & MEP Engineers, Museum & Exhibition Designers,
Client Testimonials Yes, upon request
Memberships PSNI Global Alliance
Awards IEEE Outstanding Engineer Award (2011.); Project awards: Treasury of Međimurje (Riznica Međimurja) - EMYA 2024 – Special Commendation (European Museum of the Year Award), HMD Annual Award (2021); Croatian Natural History Museum (HPM): Živa Award 2025 – Best Slavic Museum,
Partnership Openness Joint venture, Subcontracting (as subcontractor), Subcontracting (using subcontractors), Distribution agreement, Licensing agreements, R&D collaboration, Strategic alliance
Preferred Size No preference

Financial Profile

Turnover €5,000,000 – €10,000,000
Revenue Stability Stable year-round
Annual Growth Very high growth (>30%)
Payment Terms Flexible/negotiable
Credit Rating Good (A-BBB)

Market Position & Growth

Market Position Market leader in Croatia
Competitive Advantages High quality/premium products, Speed/quick delivery, Customization capabilities, Technical expertise, Customer service, Long-term relationships
Expansion Markets EU, North America, Middle East, Asia-Pacific, Africa
Strategic Goals Product/service diversification, Market expansion, Capacity increase, Quality improvements, Staff expansion, Strategic partnerships, Acquisition opportunities
Investment Needs Staff training, Working capital

Communication & Marketing

Communication Channels Email, Phone calls, Video conferences, In-person meetings, WhatsApp/messaging apps, LinkedIn
Marketing Materials Company brochure, Case studies, References list
Social Media LinkedIn

Extra Features

Company Brochure Not specified
Product Catalogue Not specified
Certifications Not specified
Product Images
Company Video Not specified
Technical Specifications Not specified
Additional Information Not specified