Contact Information

Contact Person: Josip Ćapin
Position: CEO
Email: josip.capin@solana-pag.hr
Phone: +385976324717
Website: www.solana-pag.hr
LinkedIn: Not specified

Solana Pag

Company Information

Company Type LLC
VAT Number HR34949147151
Region Adriatic Croatia
County County of Zadar
Municipality/City Pag
Address Zadarska ulica 66
Registration Date January 7, 1902
Number of Employees 51-100

Business Profile

NACE Code 08.93 - Extraction of salt
Sector/Industry Agriculture & Food
Products/Services Finished Goods
Core Products/Services Core Products: Traditional, hand-harvested sea salt Natural crystallized sea salt (coarse and fine grades) Gourmet and specialty sea salt selections Artisan salt products for culinary use Industrial food and feed salt, water softening salt, deicing salt Services: Bulk supply for food producers Private label and custom packaging Direct retail and specialty distribution Educational and heritage-based salt production experiences and museum experience
Key Technologies Solar evaporation technology (sun- and wind-driven crystallization) Gravity-fed seawater flow systems Natural brine concentration ponds and crystallization basins Traditional harvesting and drying techniques Production relies primarily on natural energy sources — the sun and wind — making the process environmentally sustainable and energy-efficient.
Main Machinery Sea water intake and channeling systems Evaporation ponds and crystallization basins Manual and semi-manual salt harvesting tools Natural drying areas Sorting, sieving, and packaging equipment The operation prioritizes low-mechanization, preserving the integrity and authenticity of the salt.
Unique Capabilities Traditional, centuries-old Adriatic (Mediterranean) salt production method 100% solar-powered evaporation process Strong heritage and artisanal positioning Environmentally sustainable and low-carbon production The unique capability lies in combining nature-driven production with artisanal harvesting techniques, ensuring high-quality, mineral-rich sea salt with authentic character.
Target Customers Gourmet chefs and restaurants Artisanal and premium food producers Health-conscious consumers Specialty food retailers Organic and natural product distributors Export markets seeking authentic sea salt Solana Pug positions itself as a heritage-based, sustainable, premium sea salt producer focused on quality, authenticity, and environmental responsibility.
Export Experience Both EU & Global
Export Markets AL, AU, AT, BA, BG, CA, CZ, DE, HU, XD, LV, LT, ME, MK, PL, SA, RS, SK, SI, US
Export Percentage 40%
Capacity Utilization 80%
Additional Capacity yes
Peak Months May, June, July, August, October, November, December
MOQ 1t
Delivery Times 1-2 weeks
Regional Focus EU
Languages Croatian: Native, English: Advanced, Czech

Quality, Standards & Compliance

Quality Certificates ISO 9001 (Quality Management), ISO 14001 (Environmental Management), HACCP (Food Safety), Organic Certification (EU Organic, others), Kosher Certification
Sustainability Practices Renewable energy use, Recycling & waste reduction, Eco-label certification (EU Ecolabel, Nordic Swan, etc.)

Technology & Innovation

Key Technologies Automated production lines
R&D Activities Collaboration with universities/institutes
R&D Investment 1-3% of revenue

Supply Chain & Operations

Supplier Locations EU-wide
Risk Management Multiple supplier strategy
Outsourcing No outsourcing
Quality Control Incoming material inspection, In-process quality control, Final product/service inspection, Customer feedback systems, Continuous improvement programs

References & Partnerships

Domestic Clients Konzum, Metro, Intespar, Kaufland, Plodine, Tommy, Zvijezda, Belje...
International Clients Mercator, Idea, Mepas...
Key Partnerships -
Client Testimonials Not specified
Memberships Sea Salt Europe, Hrvatski otočni proizvod
Awards -
Partnership Openness Subcontracting (as subcontractor), Distribution agreement, R&D collaboration, Private label manufacturing
Preferred Size SMEs

Financial Profile

Turnover €5,000,000 – €10,000,000
Revenue Stability Some seasonal variation
Annual Growth Moderate growth (5–15%)
Payment Terms Payment in advance
Credit Rating Good (A-BBB)

Market Position & Growth

Market Position Market leader in Croatia
Competitive Advantages High quality/premium products, Technical expertise, Customer service, Innovation/R&D, Sustainability practices
Expansion Markets EU, North America
Strategic Goals Export growth, Sustainability improvements, Market expansion, Quality improvements
Investment Needs Equipment modernization, Technology upgrades, Market development

Communication & Marketing

Communication Channels Email, Phone calls, Video conferences, In-person meetings
Marketing Materials Technical specifications, Sample products
Social Media LinkedIn, Facebook, Instagram

Extra Features

Company Brochure Not specified
Product Catalogue Not specified
Certifications Not specified
Product Images
Company Video Not specified
Technical Specifications Not specified
Additional Information Not specified