Contact Information

Contact Person: Teo Salahor
Position: Head of Sales
Email: teo.salahor@velinac.hr
Phone: +385 1 5571 625
Website: https://www.velinac.hr/
LinkedIn: https://hr.linkedin.com/company/velinac-d.o.o.

VELINAC d.o.o.

Company Information

Company Type LLC
VAT Number 63682958051
Region City of Zagreb
County City of Zagreb
Municipality/City Zagreb
Address Ulica Anke Krizmanić 8
Registration Date December 15, 1997
Number of Employees 26-50

Business Profile

NACE Code 31.0 - Manufacture of furniture
Sector/Industry Forestry & Wood Processing
Products/Services Finished Goods
Core Products/Services VELINAC d.o.o. is a Croatian company specializing in the production, wholesale, and trade of office and commercial furniture with over two decades of experience in both domestic and international markets. The company designs, manufactures, and supplies a wide range of furniture solutions tailored for professional environments, including: Operational and managerial office furniture – desks, workstations, and executive office sets. Office chairs and seating solutions – ergonomic and multifunctional chairs for offices, conference rooms, and specialized use. Additional furniture categories – school furniture, home-office setups, acoustic panels, folding and conference tables, and complementary accessories. Interior design services – pre-sales interior planning and consulting to support tailored furniture solutions. VELINAC offers products through its showroom and webshop, backed by quality standards and certifications (ISO 9001 and ISO 14001), ensuring short delivery times and a comprehensive customer support experience.
Key Technologies VELINAC d.o.o. utilizes modern manufacturing and design technologies to ensure high product quality, durability, and ergonomic performance. The company applies computer-aided design (CAD) tools for precise furniture planning and customization, enabling efficient adaptation to client requirements and interior layouts. Production processes rely on advanced CNC machining, high-quality surface finishing technologies, and controlled assembly systems to achieve consistency and precision. In the development of seating solutions, VELINAC integrates ergonomic design principles, adjustable mechanisms, and certified components to enhance user comfort and workplace health. Additionally, the company supports its operations with digital sales and logistics systems, including an online webshop and streamlined supply chain management, ensuring efficient order processing and timely delivery. Continuous investment in modern equipment and process optimization allows VELINAC d.o.o. to remain competitive and responsive to market demands.
Main Machinery VELINAC d.o.o. operates with modern and reliable machinery designed to support efficient, high-quality furniture production. The company’s manufacturing facilities are equipped with CNC cutting and drilling machines for precise processing of wood-based panels and components, ensuring accuracy and consistency across product lines.
Unique Capabilities VELINAC d.o.o. specializes in the design and production of functional, ergonomic, and customizable office furniture solutions for professional environments. The company’s key strength lies in its ability to deliver tailor-made furniture systems, adapted to the specific spatial, aesthetic, and functional requirements of each client. A distinctive capability of VELINAC d.o.o. is the integration of in-house design, manufacturing, and consulting, allowing full control over quality, timelines, and customization. The company combines long-term industry experience with modern production technologies to ensure consistency, durability, and ergonomic performance across its product range. Additionally, VELINAC d.o.o. offers comprehensive interior planning support, including layout optimization and pre-sales consultation, enabling clients to achieve efficient and well-designed workspaces. This end-to-end approach positions the company as a reliable partner for complete office furnishing projects rather than a standard furniture supplier.
Target Customers VELINAC d.o.o. serves a diverse range of customer segments that require high-quality, functional, and ergonomic furniture solutions. The company’s primary target customers include small, medium, and large enterprises seeking complete or partial office furnishing for administrative, operational, and managerial workspaces. Key customer segments also include public institutions and organizations, such as schools, universities, and government offices, which require durable and standardized furniture solutions that meet regulatory and ergonomic requirements. In addition, VELINAC d.o.o. supplies architects, interior designers, and project contractors who integrate the company’s products into larger interior and fit-out projects. The company also addresses the needs of individual and home-office customers through its showroom and online sales channels, offering flexible and customizable furniture solutions suited to modern remote and hybrid working environments.
Export Experience Both EU & Global
Export Markets BA, SI
Export Percentage 2%
Capacity Utilization 90%
Additional Capacity 10
Peak Months May, November, December
MOQ 1
Delivery Times 2-4 weeks
Regional Focus Croatia only
Languages Croatian: Native, English: Advanced, German: Basic, Italian: Basic, French: None, Spanish: None

Quality, Standards & Compliance

Quality Certificates ISO 9001 (Quality Management), ISO 14001 (Environmental Management)
Sustainability Practices Recycling & waste reduction, Sustainable packaging

Technology & Innovation

Key Technologies ERP System, CRM System
R&D Activities Regular in-house R&D
R&D Investment 1-3% of revenue

Supply Chain & Operations

Supplier Locations Regional (Balkans/Central Europe)
Risk Management Multiple supplier strategy
Outsourcing No outsourcing
Quality Control Incoming material inspection, In-process quality control, Final product/service inspection, Customer feedback systems, Continuous improvement programs

References & Partnerships

Domestic Clients Končar
International Clients British American Tobacco
Key Partnerships Tehnomodeli
Client Testimonials Yes, upon request
Memberships Not specified
Awards Not specified
Partnership Openness R&D collaboration
Preferred Size No preference

Financial Profile

Turnover €2,500,000 – €5,000,000
Revenue Stability Stable year-round
Annual Growth Stable (-5% to +5%)
Payment Terms Flexible/negotiable
Credit Rating Good (A-BBB)

Market Position & Growth

Market Position Market leader in Croatia
Competitive Advantages High quality/premium products, Speed/quick delivery, Customization capabilities, Technical expertise, Customer service, Sustainability practices, Location advantages, Long-term relationships
Expansion Markets EU
Strategic Goals Export growth, Product/service diversification, Staff expansion
Investment Needs Facility expansion, Working capital

Communication & Marketing

Communication Channels Email, Phone calls, In-person meetings
Marketing Materials Product/service catalogue, Technical specifications, References list
Social Media LinkedIn, Facebook, Instagram

Extra Features

Company Brochure Not specified
Product Catalogue Not specified
Certifications Not specified
Product Images
Company Video Not specified
Technical Specifications Not specified
Additional Information Not specified